ZTyre Donates All Profits From ‘World’s Most Expensive Tyre’ to the Zenises Foundation

London, 1 June, 2016- ZTyre recently unveiled a record-breaking tyre during Reifen 2016 at Messe Essen in Germany, and now the Guinness World Record holder for the most expensive set of car tyres ever sold has confirmed that all profits from the $600,000 sale will be donated to the Zenises Foundation.

Nigel Hampson, Head of Business Development for ZTyre, commented that this action is in line with the principles of the Zenises Group. “Zenises has been founded with the mission of ensuring that it has constant social impact.  We hope that the social media buzz generated around this award will also highlight the work of the Zenises Foundation. And in doing so we hope that it will also encourage others in their own social awareness programmes.”

For more information on the Zenises Foundation please visit www.zenises.com or via its YouTube channel.